Market research encompasses market analysis and product/service research for industrial and intermediate product types. Our strength is in conducting demand-forecasting studies for existing and new products and helping our clients to understand social, technical and even legal aspects of market. Our well qualified professionals and a panel of experts who have worked for years throughout the business process are competent enough to supply insights and strategic solutions more relevant and actionable. We conceptualize the research projects and translate it into tangible research objectives, developing hypothesis and building research strategy, appropriate methodology and techniques for quantitative and qualitative research. We are well versed in conducting primary research, both quantitative and qualitative, and secondary research. For qualitative research, we adopt direct and indirect methods which include Focus Group Discussion, In-depth interviews, and Ethnography and Projective techniques like Association, Completion, Construction and Expressive techniques with different software packages.
Market research is an effective tool of business Planning. It is about collecting information that provides an insight into customer’s mindset & subsequent behavior. In addition, market research can also assist to monitor market trends and keep an eye on what the competitors are doing.
Our market research is tailored to providing actionable insights about audience & market processes so as to enable to make informed decisions.
Through our market research we provide customized tactical assistance to our clients for their business growth. We have been offering consultancies in the sectors of Energy & Power, Health care & Pharmaceuticals, Travel & Tourism, E Governance etc.
PROJECTS UNDERTAKEN BY RDI IN MARKETING RESEARCH SECTOR
Project Title: Consumer’s Satisfaction Survey with regard to quality of supply and distribution of electricity
Aim of the study was to find out people’s opinion regards with the distribution of electricity in the sampled districts.
The study gathered information on consumer satisfaction over the billing process i.e. spot billing at the doorstep in urban areas and camps in rural areas. Awareness and perception on the consumer of the quality of the existing grievance Redressal Mechanism- Bill dispute redressal at camps & telephonic customer care was also assessed.
The study also identified people’s opinion about incidence of corruption in electrification of habitation and billing etc.
Study covered 4 districts of Bihar i.e. Kishanganj, Madhepura, Munger, and Sheikhpura. Study adopted quantitative research with a sample size of 4600 household interviews and 1000 Computer assisted telephonic interview.
The study helped the government to give ideas on improvement in electricity supply & billing grievance redressed mechanism.
The study was commissioned by Bihar State Power Holding Company Limited.
Project Title: Study of Usage of Cooking Fuels by Migrant Population and Food Vendors
Year: 2015 – 2016
Location: Delhi, Guwahati, Patna, Pune and Surat
Aim of the study was to analyze perception of migrant population towards authorized 5 litre LPG cylinder launched by government under FTL (Free Trade LPG) scheme. The study covered students, food vendors, labourers etc.
Quantitative methodology was adopted and sample size covered was 5250 respondents. Findings of the study helped to understand the awareness and their willingness to purchase a small 2 Kg or 5 Kg cylinder. The study was commissioned by Deloitte Touche Tohmatsu India LLP.
Project Title: Study to Analyze Potential Customer’s Perception on Usage of PNG
Location: Madhya Pradesh; District: Indore
Aim of the study was to analyze LPG users’ perception on use of PNG in the area where PNG infrastructure of AGL (Aavantika Gas Limited) is operational in Indore. Current knowledge, awareness and attitude towards PNG were also identified. RDI use quantitative approach and sample size covered was 2500 households that are using LPG in PNG area.
The findings of the study helped to understand the awareness and opinion of people about PNG and their satisfaction/ dissatisfaction with current LPG connection. Study was commissioned by Aavantika Gas Limited, Indore.
Project Title: Market Survey for Commercial A Segment for MGL (Mahanagar Gas Limited)
Aim of the study was to find out the estimation of market potential, feasibility and identification of customers in the small commercial segment in PNG (Piped Natural Gas). The study was conducted in areas where pipelines of PNG are existing but the customer base of MGL is low.
Target market selected were Hotels (lodging & boarding), Restaurants, Sweet shops, Tea stalls, Bakeries, Canteens, Hospitals & nursing homes, Schools & colleges, Temples, Metal/scrap cutting workshops and any other small customers using LPG. Study involved quantitative research methodology and covered 1600 customers.
The study findings figured out the major bottlenecks in converting to PNG with some prominent factors which are capable of influencing the decision of respondents.
The study was commissioned by Mahanagar Gas Limited, Mumbai.
Project Title: Study to Analyze Potential Customer’s Perception on Usage of PNG (Piped Natural Gas)
Year: 2014 – 2015
Location: Delhi NCR
Aim of the study was to analyze LPG (Liquefied Natural Gas) users’ perception on use of PNG in the area where PNG infrastructure of IGL is operational in Delhi NCR. Current knowledge, awareness and attitude towards PNG were also identified. RDI use quantitative approach and sample size covered was 2500 households that are using LPG in PNG area.
The findings of the study helped to understand the awareness and opinion of people about PNG and their satisfaction/ dissatisfaction with current LPG connection. Study was commissioned by Indraprastha Gas Limited, Delhi.
Project Title: Study to find out the Reasons for not using PNG among the Households where PNG Pipeline is available
Location: Delhi and Uttar Pradesh
The main objective of the study was to analyze people’s (LPG users) perception about PNG. RDI also identified reasons behind why they are not using PNG in the area where PNG pipeline is laid down.
Study was conducted in Delhi, Gaziabad and Noida. Study adopted quantitative approach and covered 2000 households in the selected areas.
The study was commissioned by Indraprastha gas limited (IGL).
Project Title: Profiling of customers and Census of Vehicles Running on CNG (Compressed Natural Gas) in Delhi NCR
Location: Delhi NCR
In order to determine the Demand forecast, market estimation and identify customer satisfaction, RDI conducted a study in Delhi NCR. A detailed profile of customers visiting IGL (Indraprastha Gas Limited) CNG pump outlets was prepared detailing their CNG usage, car registration No. etc. Study involved quantitative research methodology and sample size covered was 1, 00, 000 customers.
The study was commissioned by Indraprastha Gas Limited, Delhi.
Project Title: Feasibility of Radio Taxi Service
The main objective of the study was to find out feasibility of floating a radio taxi service in New Delhi.
Study adopted both qualitative and quantitative research tools. Sample size covered 1200 Cab users, 50 Cab drivers and 2 Radio taxi operators.
The study was commissioned to RDI by Crayons Advertising & Marketing Pvt. Ltd.
Project title: Feasibility of Writing Instruments Gift Stores Chain in New Delhi on the Archie’s Gallery Pattern
Aim of the study was to find out whether an Archie’s gallery concept can be replicated for writing instrument’s gift store.
Study adopted quantitative research tools and covered 50 head of operations of gift stores and 900 customers across Delhi.
The study was commissioned by Today’s Pens group.
Project Title: Study on Market Potential of Restone
Maharishi Ayurveda had launched a medicine for women’s health and wanted to know the potential/usage of such type of medicines amongst women.
Study helped the client for branding of the product. Positioning of the product and customer satisfaction of the product was also identified.
Study adopted quantitative research tools and covered 1500 women in Delhi.
The study was commissioned by Maharishi Ayurved.
Project Title: Consumer Satisfaction Studies in the Power Sector
Aim of the study was to assess the status of power, connectivity, frequency, duration of supply.
Another main objective was to assess the timing and supply cycle of power supply, quality of power and issue of billing against consumption.
The study was quantitative in nature and covered 5000 consumers in Kota & Jhalawar district. Study helped the client in improvement of electricity supply and curbs the misuse of electricity.
The study was commissioned by Rajasthan State Electricity Board (RSEB).
Project title: Market potential Study for Setting up Earth Station in India
The main objective of the study was to find out potential of market for setting up of DTH services in India.
In depth interviews were conducted with the heads of major TV channels group viz. Star group, Sony, Zee, Sun etc.
Study was commissioned by W.H. Brady U.K.
Project Title: Consumer Satisfaction Studies in the Housing Sector
Aim of the study was to assess the status of potential buyers of residential and commercial properties.
It also aimed at assessing the preferences, likes & dislikes of potential visitors to the multiplex & shopping mall in the proposed complex.
Another major aim was to assess the buyer’s planning for the future and willingness to invest in such property.
Study adopted quantitative research tools and covered 1100 Potential buyers.
The study was commissioned by DCM Group.
Project Title: Feasibility Study for Life Spring Health Care Retail Store Chain in Delhi
Aim of the study was to assess people’s consumption/use of mineral and bottled water. It also entailed product/blend test, Branding, Demand analysis and market segmentation and positioning.